THE SOFT POWER 30

2019 Results

Source: Portland. Score in parenthesis

CHINESE SOFT POWER

Soft power enables countries to persuade or attract others to support their interests. A country’s soft power is heavily dependent upon its global image and international prestige. In the case of China, the central government has developed top-down strategies for enhancing China’s soft power, which in conjunction with public diplomacy, are designed to cultivate a positive international image of China.

WHY DIGITAL ADVOCACY WILL NEVER REPLACE TRADITIONAL LOBBYING

Admittedly social media and digital advocacy are the fastest growing segments of the influence industry. The pandemic has brought a decline in traditional lobbying and an increase in the use of dynamic, real time digital communications with policy makers, influencers and the broad social audience.

THE 30 BEST VIDEO CONFERENCING SOFTWARE

Source: RingCentral

TRACKING INFLUENCERS IN THE NEWS IN FEBRUARY 2021

Source: Politico

Argo AI: Florian Döllner, former global director of policy at Onfido, is now leading European affairs for Argo AI, an autonomous car company backed by Ford Motor Company and Volkswagen Group.

ASML:  Wouter Baljon took over as EU government affairs lead earlier this month.

Association of Chocolate Biscuits and Confectionery (CAOBISCO): CAOBISCO has appointed Mayssa Vande Vyvre as economic affairs and communication manager.

MICRO-MOBILITY FOR EUROPE

Micro-Mobility for Europe (MMfE) is a new coalition comprising 8 Founding Members:

VACCINE DIPLOMACY

Great powers China, Russia, and the United States from the beginning attributed huge diplomatic value to pioneering the global rollout of their vaccines. Unsurprisingly, a country's preference for diplomatic partners has a big influence whether its sources its vaccines from China, Russia, or the United States.

Indonesia and the Philippines are touting the Chinese Sinovac vaccine, while Vietnam and Malaysia are considering using Chinese vaccines. Brazil and Uzbekistan are simultaneously opting for vaccines from Russia and China.

GOOGLE BRIEF PROFILE

Ms. Karen Massin, Head Government Affairs and Public Policy-EU Institutions

Google  is a member of the following organizations

FACEBOOK BRIEF PROFILE

Ms. Aura Salla, Public Policy Director, Head of EU Affairs

Facebook is a member of the following organizations

AMAZON BRIEF PROFILE

Mr. James Waterworth, Director, EU Public Policy

Memberships in organizations that focus on EU policies and European institutions

Trade Associations

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